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Enzo Anselmo Ferrari was born on the outskirts of Modena on the 18th of February 1898. Ferrari's market expansion continued and, today the Prancing Horse is represented in 59 different nations.

Ferrari has an internally managed merchandising line that licenses many products bearing the Ferrari brand, including eyewear, pens, pencils, electronic goods, perfume, cologne, clothing, high-tech bicycles, watches, cell phones, and even laptop computers. Ferrari and PUMA get into a collaboration wherein, PUMA continues to develop Ferrari licensed footwear, apparel and accessories for global sales and distribution. 

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