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Rochas

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Rochas began as a French fashion house founded by Marcel Rochas in 1925. From 1925 until 1953. The company expanded its offerings to include fragrances, starting with a trio of perfumes, Avenue Matignon, Air Jeune and Audace, in 1934. The perfumes were taken off the market during World War II, but the company's most famous fragrance, the classic Femme, was launched in 1943 and remains a perennial best-seller.

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