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Britney Spears is an American recording artist and entertainer who transitioned from teen pop idol to one of the most successful adult pop stars of the 21st century. Britney Spears markets fragrances under her name in conjunction with Elizabeth Arden. Her first fragrance, Curious, was introduced in 2004 and became a runaway best-seller. Additional scents, always in colorful packaging and aimed at the youthful market, have followed, making this brand one of the most successful celebrity-endorsed brands on the market today.