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GUESS is an American fashion brand created by brothers Georges, Armand, Paul and Maurice Marciano. Moroccan-born and French-raised, the brothers moved to California in 1977.

The first GUESS fragrance, "Original" Guess for women, was introduced in the late 1980s through a partnership with Revlon. Parlux held the fragrance license for Guess from 2003 until 2009, when Guess began producing fragrances for men and women in conjunction with Coty.