Alfred Sung is a Canadian fashion designer and businessman. He is well known for producing apparel, fragrance, accessories and home fashions for women and men. In 1986, with the launch of Perfumes Alfred Sung, the Sung trademark its profile by becoming a fragrance brand. Sung by Alfred Sung, the first ladies' perfume launched in 1986, was followed by Shi Alfred Sung in 2001 and Alfred Sung Paradise in 2003. In 2005 a new signature fragrance, Jewel Alfred Sung was launched.